Introduction
In Pakistan, where a significant portion of the population grapples with poverty, social inequality, and limited access to basic resources, government-initiated welfare programs play a pivotal role in uplifting marginalized communities. Among such initiatives, the Ehsaas Program has emerged as a cornerstone of social protection, and its sub-initiative, the Ehsaas Eidi Program, reflects the government’s commitment to providing targeted financial relief during festive periods. The Ehsaas Eidi Program was introduced to bring joy and dignity to underprivileged families during Eid — a time traditionally associated with celebration, togetherness, and generosity.
This article delves into the genesis, objectives, implementation, outcomes, and societal implications of the Ehsaas Eidi Program, illustrating how it serves as a beacon of hope for millions.
Background: The Ehsaas Program Framework
Launched in March 2019 by the Government of Pakistan under the leadership of former Prime Minister Imran Khan, the Ehsaas Program was conceived as a comprehensive anti-poverty strategy. It aimed to reduce inequality, invest in people, and lift lagging districts. The program comprises various components including income support, scholarships, health insurance, food aid, and more.
Within this broader framework, the Ehsaas Eidi Program functions as a seasonal relief initiative, offering financial assistance to low-income families during Eid-ul-Fitr and Eid-ul-Adha. Recognizing the economic burden that festivals can impose on struggling households, this targeted assistance is designed to promote inclusion and dignity.
What is the Ehsaas Eidi Program?
The Ehsaas Eidi Program is a short-term cash disbursement initiative under the Ehsaas umbrella. Its main objective is to distribute “Eidi” — a traditional monetary gift — to financially vulnerable individuals and families during Eid, enabling them to partake in the festivities without financial stress.
Launched initially in 2021 as a pilot project, the program provided PKR 12,000 to 25,000 to eligible families. The beneficiaries were identified through the National Socio-Economic Registry (NSER) database, ensuring that funds reached those most in need.
The program has since been periodically reactivated during Eid seasons, especially under emergency circumstances such as pandemics, floods, or economic downturns.
Key Objectives of the Program
The Ehsaas Eidi Program is guided by several key goals:
- Financial Support for Festivities
To provide cash grants that allow low-income families to celebrate Eid with dignity and joy. - Social Inclusion
By enabling the participation of marginalized individuals in cultural celebrations, the program promotes a more inclusive society. - Women Empowerment
In many cases, cash is disbursed directly to women heads of households, reinforcing their economic agency within families. - Digital Transparency and Fairness
Utilizing biometric verification and digitized records, the program seeks to ensure fair and transparent disbursement. - Emergency Relief during Crises
The program often aligns with broader emergency measures, such as support for COVID-19-affected families or those hit by natural disasters.
Eligibility and Registration Process
Eligibility Criteria
To maintain transparency and target accuracy, the program follows strict eligibility requirements. Typical criteria include:
- Households with income below the national poverty line.
- Registered in the Ehsaas Kafalat or Benazir Income Support Programme (BISP).
- Female-headed households with dependents.
- Individuals with verified CNICs and biometric identification.
- Families affected by emergencies (floods, COVID-19, inflation, etc.).
How to Apply
While earlier phases relied on pre-identified NSER data, later versions have allowed self-registration through SMS or online portals. The registration process typically involves:
- SMS Registration: Sending CNIC to a designated short code (e.g., 8171).
- Online Portals: Visiting official Ehsaas portals to check eligibility and status.
- Mobile Units & Camps: In rural areas, government teams assist in field registrations.
Once verified, beneficiaries are notified via SMS and directed to collect funds from Ehsaas Payment Centers or partner banks (such as HBL or Bank Alfalah).
Implementation and Rollout
The successful implementation of the Ehsaas Eidi Program hinges on effective coordination among various stakeholders:
- Ehsaas Program Secretariat: Overall planning and strategy.
- National Database & Registration Authority (NADRA): Identity verification.
- Partner Banks: Disbursement and financial tracking.
- Telecom Companies: SMS communications and beneficiary alerts.
- District Administration: Ground-level monitoring and issue resolution.
The program is generally launched a few weeks before Eid, giving beneficiaries ample time to collect and utilize the funds. Extensive awareness campaigns are conducted through radio, TV, and social media.
Impact and Reception
The impact of the Ehsaas Eidi Program has been widely recognized across the country. Key outcomes include:
1. Immediate Financial Relief
The cash grants have provided crucial support to families unable to afford new clothes, food, or gifts during Eid. This gesture helps restore a sense of normalcy and joy in the lives of millions.
2. Social Equity and Emotional Value
Unlike routine cash programs, Eidi carries emotional and cultural significance. Receiving it not only eases financial burdens but also makes recipients feel remembered and valued.
3. Women as Beneficiaries
The focus on women-led households has contributed to increasing female participation in financial decisions, with indirect effects on education and health outcomes for children.
4. Boosting Local Economies
By injecting liquidity into low-income areas during peak shopping seasons, the program helps stimulate local markets and small businesses.
Challenges and Criticism
While the Ehsaas Eidi Program has had numerous benefits, it also faces challenges:
1. Limited Coverage
Due to budget constraints, not all eligible families can be served, leaving many disappointed. Scalability remains a concern.
2. Digital Divide
Many poor households, especially in remote areas, lack access to mobile phones or internet connectivity, making registration difficult.
3. Corruption Risks
Despite biometric checks, there have been occasional reports of bribery or funds being withheld by intermediaries at collection points.
4. Dependency Concerns
Critics argue that seasonal cash handouts may foster dependency rather than empower long-term self-sufficiency.
Future Directions and Recommendations
To enhance the effectiveness of the Ehsaas Eidi Program, the following recommendations can be considered:
- Expand Funding and Reach
Allocate a larger budget to cover a greater percentage of the population, particularly during crises. - Integrate with Microenterprise Support
Combine Eidi handouts with micro-loans or skill-building programs to foster sustainable livelihoods. - Improve Awareness Campaigns
Leverage community leaders and NGOs to spread awareness in remote regions about eligibility and processes. - Enhance Digital Access
Invest in digital infrastructure and mobile literacy programs to bring underserved populations online. - Third-Party Audits
Involve independent agencies to monitor fund disbursement and prevent corruption.
Conclusion
The Ehsaas Eidi Program exemplifies how culturally relevant, empathetically designed welfare policies can uplift underprivileged communities while preserving dignity and joy. In a nation where millions live below the poverty line, such seasonal assistance brings more than just financial support — it brings hope, inclusion, and emotional reassurance. As the program evolves, its success will depend on improved transparency, broader coverage, and integration with long-term development strategies.
Eid, after all, is not just a celebration — it’s a symbol of unity, generosity, and compassion. Through initiatives like the Ehsaas Eidi Program, Pakistan takes a step closer to embodying those values for all its citizens, regardless of their economic status.